Map experiences. Extract insights. Run workshops.
The workspace consultants actually use to run strategy work. Pre-filled journey-map scenarios, AI insight extraction from canvases and interview transcripts, and a presentation mode that turns your work into a live workshop.
Free during beta · Passkey & 2FA sign-in · Export to PDF & PPTX
From interview to insight to workshop — without the slides
JourneyMap captures research, structures it as canvases and journeys, extracts what matters with AI, and presents it back to your client. One workspace, end-to-end.
AI insight extraction
Surface pain points, jobs-to-be-done, opportunities, assumptions, and patterns from your canvases and journey maps. Insights are typed, frequency-counted, and ready to drive recommendations.
Transcript import
Paste an interview, customer call, or workshop transcript and get a structured first pass — themed, scored, and slotted into the right canvas sections so you can spend your time on the analysis.
Scenario library
Pre-filled CX and EX journey maps for real situations — onboarding, support, transformation, advocacy. Open one as a starting point or use it as a reference while you build your own.
Canvases that connect
Business Model, Lean, Value Proposition, JTBD, Empathy Map, SWOT, Delegation Canvas — and they all feed into the same insight pipeline so signal travels across artifacts, not just within them.
Workshop-ready presentation mode
Take any project into a clean, full-screen presentation view with a mini-map sidebar. Walk a client through their journey live, capture decisions in the moment, and export the result.
Built for client work
Workspaces, clients, and projects keep client data separated. Passkey + 2FA sign-in. Move-to-trash with 30-day restore. Per-workspace ownership so what your team sees stays inside your team.
From blank page to client-ready in minutes
Three steps from first idea to a polished deliverable your clients will love.
Pick a canvas or journey template
Choose from a library of strategy canvases and CX/EX journey map templates — or start from a blank canvas. Customise the structure to match your methodology.
Map with your team in real time
Invite clients and colleagues to collaborate live. Drag, drop, and annotate together — whether you're in the same room or across time zones.
Export and present instantly
Export polished PDFs and PowerPoint decks with one click. Use presentation mode to walk stakeholders through insights without leaving the app.
Find the right tool
Answer two quick questions and we’ll recommend the best canvases and journey maps for your situation.
Who are you?
Pick the role that best describes you.
Journey mapping guide
Everything you need to know — from foundational theory to practical application.
Step 1 of 7
What is a journey map?
A journey map is a visual representation of the process someone goes through to accomplish a goal. It tells the story of an experience from the person's perspective — what they do, think, and feel at each stage.
The five-zone anatomy (Nielsen Norman Group)
Built around how consultants actually work
JourneyMap is shaped by a small cohort of consultants using it on real client work. Here are the practice areas it's sharpest for today.
Getting the lived vs. stated story straight
Run interviews, drop transcripts in, watch the gap between what leadership says and what employees experience surface as Depth-tier lanes on a journey map. Pain points roll up into the project Insights view.
Mapping experiences end-to-end without a Miro mess
Pre-filled scenarios for onboarding, support, and lifecycle journeys give you a working starting point in minutes. Customise lanes and phases per client; Co-pilot fills cells from the brief.
Interview to insight in one workspace
Paste a transcript, get themed pain points, jobs-to-be-done, and opportunities back. Review and accept what's real; insights are typed and frequency-counted, ready to drive recommendations.
Frameworks your client can actually keep
Run sessions in presentation mode, capture what's said live, and share a clean read-only link afterward. The full canvas — Personal BMC, Delegation Canvas, Pre-mortem — stays accessible without exporting.
Working in a different practice area and want to see if JourneyMap fits? Tell us about your workflow — we're still shaping the next round of templates.
Pricing during beta
JourneyMap is free for beta testers. The plans below preview where pricing is heading — your feedback during beta shapes the final shape.
Solo projects, light use. Always free.
Available now- Up to 3 canvases & journey maps
- Core canvas templates
- Scenario library (read-only previews)
- PDF export
- Solo workspace
- Passkey + 2FA sign-in
For consultants running real client work.
Free during beta- Unlimited canvases & journey maps
- AI insight extraction
- Transcript import
- Full scenario library (use as templates)
- Presentation mode
- PDF & PPTX export
For consulting firms with multiple practitioners.
In design- Everything in Pro
- Shared workspace per practice
- Per-client workspace isolation
- Workspace-scoped sharing
- Priority support
During beta, every feature on the Pro plan is free. Final pricing will be announced before general availability.
Built so you can put real client data in.
Consulting work involves sensitive material — interview transcripts, organisational maps, partial strategies. JourneyMap treats it that way: passkeys, 2FA, encrypted storage, and per-workspace isolation are baked in from beta one.
Beta organisations may request additional documentation by emailing hello@journeymap.ai.
Passkeys & 2FA
Sign in with Touch ID, Windows Hello, or a hardware key. Add 2FA from Account settings — backup codes included.
Workspace isolation
Each workspace is row-level isolated in the database. Members of one workspace cannot read data from another.
Encrypted in transit & at rest
All traffic is HTTPS. Data lives in Supabase (Postgres) with encryption at rest and full daily backups.
Recoverable deletes
Move-to-trash sends projects, journeys, and canvases to a 30-day bin. Nothing is permanently deleted without an explicit confirmation.
Things consultants ask before they sign up
If your question isn't here, email hello@journeymap.ai and we'll answer in plain English.
What kind of consulting work is JourneyMap built for?
Strategy, customer- and employee-experience mapping, change and transformation, design research, and executive coaching. If your work involves interviews, journey maps, or strategy canvases, you're in the target audience. It's less of a fit for product roadmapping or pure visual whiteboarding — Linear and Miro/Mural still beat us at those.
How does AI insight extraction work?
You drop in a transcript, fill in canvases, or build a journey map, then ask Co-pilot to extract insights. It returns typed observations — pain points, jobs-to-be-done, opportunities, assumptions, and patterns — that you review before adopting into the project. Nothing is published or sent anywhere automatically.
What happens to the data I send to AI?
AI features call Anthropic's Claude models per request. Your inputs are not used to train Anthropic's models. We don't share your data with any other AI provider. The full handling rules are in our privacy notes.
Can my client see my work without an account?
Yes. Every project, journey map, and canvas can be shared via a read-only link. Clients open the link in a browser and see a sanitised view — no sidebar, no edit controls, just the artifact. Comments and live editing require an invited account.
How does collaboration work in workshops?
Invite your team to the workspace and they can edit canvases and journey maps together. Presentation mode runs the project full-screen with a mini-map sidebar so you can walk a client through their journey live, capturing decisions in the moment.
What's free during beta? What about after?
Everything is free during beta — no payment details required. When we exit beta we'll publish pricing tiers; people who signed up via the beta cohort will get extended access at the lowest paid tier as a thank-you for the early feedback.
Will my work survive past beta?
Yes. Your workspace, projects, canvases, journey maps, and insights all carry over. There's nothing to export and re-import. We also ship to-trash with 30-day restore, so accidental deletes are recoverable.
How do you handle security?
Passkey and 2FA sign-in, encryption at rest and in transit, per-workspace row-level isolation in Postgres, and EU data residency. Beta organisations who need additional documentation can email us directly.